We’re looking for a brand manager with minimum of 5 years work experience and project management experience, who will be up and running quick for this approx. 3,5 month assignment. You will follow up on the already established activity calendar for M&M’s and Maltesers for Belgium and NL. You will execute certain projects related to communication, innovations and shop floor activations.
Campaign Execution & Management, brand activations:
- Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.
- Oversee campaign timelines, coordinate with agencies and other functions and manage project details to ensure timely and effective execution.
- Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.
- Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
- Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.
- Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.
- Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.
Coordinate displays management processes in Netherlands and Belgium for activations on the shopfloor
Budget & Resource Management:
- Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.
- Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.
- Manage PO's, invoices and other administration within the scope
Functie-eisen
- Master’s degree in Marketing, Business, or related field.
- 3-5 years of experience in brand management, marketing execution, with a proven track record of managing marketing campaigns and activations.
- Experience working in FMCG is a must, confectionery is a plus
Competenties
- Strong executional skills with a proven ability to manage projects and campaigns from start to finish.
- Excellent organizational skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
- Ability to adapt quickly to changing priorities and work in a fast-paced environment
- SAP & Fiori, Ariba
- Fluent in both Dutch & English is a must, French is a plus
- Fluent” in Excel, Power Point
Arbeidsvoorwaarden
- Period: asap - end of June 2025
- Hours: 24 per week
- Grade: T2-II
- Location: Veghel (hybrid working 50-50. You will have to be willing to travel to Brussels 1 per month, so 3 times in total)
Bedrijfsinformatie
Mars Incorporated (afkorting: Mars Inc.) is een Amerikaans bedrijf dat onder meer tussendoortjes maakt. Het bedrijf was in Europa actief onder de naam Masterfoods maar sinds september 2007 heet het ook in Europa "Mars". Het Amerikaanse hoofdkwartier van Mars staat in Hackettstown (New Jersey). Het internationale hoofdkwartier is gevestigd in McLean in de deelstaat Virginia. Het Europese hoofdkwartier is gevestigd in Brussel (België). In Nederland heeft het een vestiging in Veghel. Het bedrijf is eigendom van de familie Mars.
Merken:
Mars voert de volgende merken: 3 Musketeers, Balisto, Bounty, Catisfactions, Celebrations, Cesar, Clix, Combo's, Delight, Dolmio, Dove (snoep, niet de cosmetica), Ethel-M, Flavia, Freedent, Galaxy, Kudos, M&M's, Maltesers, Mars, Milky Way, Pedigree, Perfect Fit, Sheba, Skittles, Snickers, Starburst, Suzi Wan, Twix, Uncle Ben's, Waltham, Whiskas
Mars is in Nederland gevestigd in twee plaatsen:
Veghel: Hier worden de zoetwaren geproduceerd en is de verkoopdivisie gevestigd.
Oud-Beijerland: Hier worden maaltijden, vooral sauzen, gemaakt. Bekende merken zijn Uncle Ben's, Dolmio, Seeds of Change, Purasia, en Suzi-Wan.
Inclusiviteit en diversiteit
Uiteraard staat deze vacature open voor iedereen die zich hierin herkent. We geloven dat diverse teams van belang zijn voor ons als lerende organisatie, die voorop wil blijven lopen in de wereld van werk. Want juist verschillen tussen mensen zorgen voor groei. Van collega's, klanten, kandidaten en daarmee van Yacht. Heb jij een uniek talent? We ontmoeten je graag.